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Post by account_disabled on Jan 1, 2024 4:47:32 GMT
Sales Area Planning is Part of Geomarketing. A Company Uses This to Search for the Best Areas for Its Sales Team or for Individual Field Staff. The Classification of What “best” Means is Based on Different Criteria. Relevant Criteria Can Be, for Example: Number of Existing and Key Customers Number of Potential Customers and New Customers Individual Routes Allocation According to Competencies Distribution by Workload the Entire Sales Area or Individual Sub-areas Are Then Tailored According to the Criteria. From Pen and Map to Geomarketing Software Sales Area Planning Used to Be Done in the Same Way , for Example by a Sales Manager Dividing a Map of Germany Into Several C Level Contact List Sales Areas Using Pens and Pins. This Area Planning Was Often Based on the Cardinal Points or on a Division According to Federal States in Order to Keep It Simple. Today, Professional Geomarketing Programs Are Increasingly Being Used. These Have Several Advantages Over Classic Sales Area Planning. Displaying Sales Areas Graphically: Not the Only Advantage of Digital Geomarketing Geomarketing a Web Gis - an Online Geographic Information System. This Means That the Geomarketing Software Uses, Among Other Things, Potential and Market Data and Links It to Digital Maps . This Has the Following Advantages: You Plan the Sales Areas on the Monitor and Can Easily Make Adjustments. The Results of Your Research, Analyzes and Planning Are Displayed Graphically So That They Are Easy to Understand for All Sales Employees.
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