Post by account_disabled on Jan 8, 2024 5:41:32 GMT
High workload and resource A investment Maintenance of the canal under your own responsibility Low credibility Responsibility for visibility and use of the channel and the content on it Shared media Shared media means the sum of social networks which includes for example Facebook Twitter YouTube Pinterest Instagram XING or LinkedIn. The distribution channels are not owned by the company but rather the company profiles that have been specially set up. The content is published via these profiles as part of social media content distribution. Advantages Usually free to use Operating the media channels is not your own responsibility Content can go viral quickly achieve high visibility High credibility Disadvantages Dependence on the business policies of the platform operators Dependence on the platforms algorithm Content may be deleted involuntarily.
Platform may cease operations Little control Phone Number List over data collection Earned media Earned media includes voluntary and free distribution outside the company. This means distributing your own content in specialist media radio stations or daily newspapers. Advantages Free distribution of content Great visibility possible Maximum authenticity and credibility Disadvantages Lack of control over the means of distribution and the method of distribution Negative reporting possible Difficult to scale Paid media Paid media means paid distribution in the form of sponsored posts advertorials or classic online advertisements such as search engine ads Facebook ads or Pinterest ads.
This type of media makes sense especially if brand awareness is low as traffic can be generated for the first time in a very short time. Advantages Guaranteed content placement t on shared media Target groupspecific targeting High scalability Immediate reaching of the target persons possible Disadvantages Expensive Visibility depends on budget Low trust in the brand can be the result Converged media The media types explained in the PESO model should not be viewed in isolation from each other.
Platform may cease operations Little control Phone Number List over data collection Earned media Earned media includes voluntary and free distribution outside the company. This means distributing your own content in specialist media radio stations or daily newspapers. Advantages Free distribution of content Great visibility possible Maximum authenticity and credibility Disadvantages Lack of control over the means of distribution and the method of distribution Negative reporting possible Difficult to scale Paid media Paid media means paid distribution in the form of sponsored posts advertorials or classic online advertisements such as search engine ads Facebook ads or Pinterest ads.
This type of media makes sense especially if brand awareness is low as traffic can be generated for the first time in a very short time. Advantages Guaranteed content placement t on shared media Target groupspecific targeting High scalability Immediate reaching of the target persons possible Disadvantages Expensive Visibility depends on budget Low trust in the brand can be the result Converged media The media types explained in the PESO model should not be viewed in isolation from each other.
